Revenue & Analytics
Track your platform's financial performance with real-time revenue metrics, subscription analytics, and churn insights.
This page is for super admins (Extended License).
Go to Super Admin > Revenue.
Time Range Filter
Filter all revenue data by time period:
- 7 days - Last week
- 30 days - Last month
- 90 days - Last quarter
- 1 year - Last year
- All time - Everything since launch
Revenue Metrics
| Metric | Description |
|---|---|
| MRR | Monthly Recurring Revenue — sum of all active monthly subscriptions + yearly subscriptions divided by 12 |
| ARR | Annual Recurring Revenue — MRR multiplied by 12 |
| Active Subscribers | Number of tenants with active paid subscriptions |
| Trial Tenants | Number of tenants currently on a trial period |
| Churn Rate | Cancellation rate as a percentage of active subscribers |
| Trial Conversion | Percentage of trial tenants that convert to a paid plan |
Revenue by Plan
A breakdown showing how much revenue each plan contributes to your total. Use this to understand which plans are most popular and which drive the most revenue.
Subscription Events
The Events Over Time chart visualizes subscription activity over your selected time range:
- New subscriptions - New tenants signing up for paid plans
- Cancellations - Tenants cancelling their subscriptions
- Upgrades - Tenants moving to a higher plan
- Downgrades - Tenants moving to a lower plan
- Renewals - Subscriptions renewing at the end of their billing period
Recent Events
A table of the latest 10 subscription events, showing:
| Column | Description |
|---|---|
| Event Type | New, Cancellation, Upgrade, Downgrade, Renewal |
| Tenant Name | The tenant associated with the event |
| Plan | The plan involved |
| Amount | The transaction amount |
| Date | When the event occurred |
Cancellation Reasons
When tenants cancel, they are asked for a reason. The breakdown includes:
- Too expensive - Pricing is a barrier
- Switching to another product - Competitor preference
- Not enough features - Missing functionality
- Too complicated - Usability concerns
- Other - Freeform feedback
Use this data to improve your platform and reduce churn. If a specific reason dominates, address it directly — adjust pricing, add features, or improve onboarding.
Next Steps
- Domain Management - Manage custom domains across tenants